Apple Buys the AR Startup Behind the Mario Kart Ride Headset

Apple recently acquired Mira, a tech startup specializing in augmented reality hardware.

As reported by The Verge, Apple has purchased the AR startup. The outlet first spotted the news from the Mira CEO’s private Instagram account before Apple officially confirmed it acquired the company. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” the company said in a statement sent to The Verge.

The AR headset used in the Mario Kart ride at Super Nintendo World was created by Mira. | Image Credit: Daniel Robson / IGN
The AR headset used in the Mario Kart ride at Super Nintendo World was created by Mira. | Image Credit: Daniel Robson / IGN

If you are unfamiliar with Mira, the company is based in Los Angeles and has several contracts with the U.S. military. But you may have experienced one of Mira’s products already if you have visited Super Nintendo World. Mira has a contract with the theme park; more specifically, Mira made the headset attendees use for the augmented reality Mario Kart ride at the theme park.

The acquisition comes just a day after Apple announced the Vision Pro at its WWDC 2023 keynote, the company’s new mixed-reality headset that offers augmented and virtual reality. The headset is slated to launch sometime early next year at a hefty retail price of $3,499.

Taylor is a Reporter at IGN. You can follow her on Twitter @TayNixster.

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